Client: GoGetHigh Travel
Role: Content Creator (Freelance / Project-Based / In-House)
Industry: Travel & Adventure Tourism
Platform Focus: Website, Blog, Instagram, YouTube, Facebook
🎯 Objective
To create engaging, SEO-friendly, and visually appealing content that builds GoGetHigh Travel’s online brand, attracts adventure travel seekers, and generates leads through blogs, social media posts, videos, and reels.
📌 Key Responsibilities
1. Content Creation (Text-Based)
- Write travel blogs on destinations, trekking tips, itineraries, and travel hacks
- Craft compelling website content for tour packages and landing pages
- Develop catchy ad copy, CTAs, and storytelling captions for social media
2. Content Creation (Visual & Video)
- Capture and edit short-form videos/reels for Instagram and YouTube Shorts
- Create high-performance UGC-style videos to promote trips, reviews, and travel experiences
- Design carousels, infographics, and highlight covers for Instagram and Facebook
3. SEO & Research-Based Content
- Write content based on keyword research and search trends
- Optimize blog structure with meta tags, internal links, alt tags, and header formatting
- Collaborate with SEO team to rank blogs on Google
4. Social Media Publishing
- Prepare monthly content calendar
- Schedule and publish content across platforms (Meta, YouTube, Twitter/X)
- Respond to travel queries in comments and DMs
📆 Timeline
Phase | Tasks | Duration |
---|---|---|
Week 1 | Strategy, Research & Planning | 3 Days |
Week 2–4 | Content Creation (10+ blogs, 10+ posts, 5 reels) | 15–20 Days |
Monthly | Blog + Social Posting Calendar | Ongoing |
💰 Budget / Compensation
Task Type | Payout |
---|---|
Blog Post (800–1000 words) | ₹500 – ₹800/post |
Instagram Post (Creative + Caption) | ₹300/post |
Video/Reel (15–60 seconds, edited) | ₹800 – ₹1,200/video |
Monthly Package (Retainer, optional) | ₹15,000 – ₹25,000/month |
🧩 Content Focus Areas
- Trekking Diaries: Personal experiences, beginner guides
- Adventure Packages: Leh Ladakh, Spiti, Rishikesh, Bali, etc.
- Client Testimonials & Travel Stories
- Behind-the-Scenes: Trip planning, packing, group departures
- Travel Tips & Hacks: Budgeting, safety, packing, dos & don’ts
- Seasonal Content: “Best Winter Treks”, “Summer Escapes”, etc.
🛠️ Tools & Platforms
- Google Docs/Notion (Content calendar + writing)
- Canva/Adobe Express (Social graphics)
- CapCut/InShot/Adobe Premiere Rush (Video editing)
- SEMrush/Keyword Planner (SEO support tools)
📈 Success Metrics
- 2–3X increase in social engagement (likes, shares, comments)
- 10+ travel-related keywords ranking on Google blog
- 20% increase in inbound tour inquiries from blog/posts
- UGC videos gaining >1,000 views organically